Artifex Viewer

3D Sculptures in Your Living Room

Description

Defined scope and led product development for an AR sculpture viewing app. Collaborated with 40+ artists on 3D asset delivery and optimization, wrote all content and visuals, and worked with company leadership to align project scope. Built the full product in SwiftUI and RealityKit — from USDZ model optimization to AR placement — and shipped to the App Store.

More context

Artifex Viewer was built around one constraint: viewing a 3D sculpture should feel as immediate as viewing a photo. Tap, and you are there.

The obvious product trap was scope creep. Marketplace features, wallet integrations, social mechanics, streaming infrastructure. I cut all of that. The app bundles sculpture assets locally, which makes the core interaction instant and reliable.

That constraint shaped the product. A scrolling gallery of rendered tiles, a custom 3D viewer, and an AR placement mode. No loading ceremony, no backend dependency, no making the user care about file formats.

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JW
Justin Wetch