Artifex Unreal

Immersive Worlds Pixel-Streamed to Your Browser

Description

Art Interaction Director at Artifex. Defined the scope and role of the entire project, then led a cross-functional pipeline spanning 12 external artists, technical artists, and engineers to deliver 12 immersive Unreal Engine 5 worlds, pixel-streamed live to the browser. Coordinated with our sculpture creator on 3D asset interchange, managed artist onboarding, asset pipelines, and milestone deliverables. Owned the process from idea to deployment, often on short schedules. Managed roadmap to scale userbase to thousands of users, collecting feedback and driving iteration cycles. Navigated organizational-level stakeholder complexity and user feedback to ship and iterate the product repeatedly within the company structure. Featured artists include Raf Grassetti, Chewy Stoll, Dave Krugman, and BT.

More context

The public Artifex page frames these as immersive worlds built to experience the collection. They were not trailers for static art. The goal was to let people enter an artist's visual language and move around inside it.

My role sat between product scope, artist collaboration, and real-time delivery. The work was making Unreal scenes look good, then turning a collection of artist worlds into something coherent enough for users to browse without needing to understand the production pipeline.

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JW
Justin Wetch